Social Media Strategy of the British Embassy
"British Embassy in Georgia" is the official representative of the United Kingdom in Georgia.
The Embassy aims to expand and strengthen existing relations between Georgia and the United Kingdom.
For the British Embassy we have done a complete analysis and strategy of social media. The work included analysis of page and post as well as analyzing and comparison of similar pages.
Based on a complete research, a social media strategy was written. It involves determining objectives and tasks, setting up a communication language, an advertising strategy and budgeting, visual part for Facebook, and recommendations for social media platforms.